Cookie Guidelines

These cookie guidelines apply in addition to our privacy policy, which contains our contact details and a summary of your rights, for example.

1. Cookies

A cookie is a small file with information that is sent by a web server to a web browser to enable the server to collect information from the browser. We use cookies on our website on the basis of our legitimate interests. Using the data contained in these files, our website can capture important information in order to make your use of the site more efficient and beneficial for you.

We use the term “cookies” for all technology that collects information from your device about the use of our applications and websites, the identification of devices, IP address and browser type, demographic data or the URL of the website visited. 

The method for controlling and deleting cookies depends on the browser you use. You will find the relevant information in the Help menu of your browser. Alternatively, you can visit the website There you will find step-by-step instructions on how you can control and delete cookies in most browsers.

We divide cookies into the following categories:

“Strictly necessary cookies” make it possible to navigate websites, provide services or remember settings to improve the quality of your visit. Without these cookies, the website would not work. These cookies do not collect any information about you that could be used for marketing purposes or to recognise webpages that you visit. 
We use them for the following purposes, for example:

  • to remember the data that you entered on order forms if you navigate to various pages in the course of a single browser session;
  • to identify your login on a WANDER page;
  • to remember the goods and services ordered by you when you reach the checkout page;
  • to remember settings chosen by you, e.g. layout, language, preferences;
  • to determine whether we have already asked if you would like to fill out a questionnaire;
  • to show you as being logged on to our site;
  • to share information with partners, so that they can provide a service on our site. The information shared can only be used to provide the service, the product or the function and not for any other purpose.

“Tracking cookies” collect information about how you use our websites. All data collected is anonymous. We use them to:

  • compile statistics about how our websites are used;
  • determine how effective our ads are (we do not use the data for targeted advertising when visiting other websites);
  • identify any errors that occur and thereby improve the website;
  • test various web page designs.

“Marketing cookies” are linked to the services provided by third parties, e.g. the functions “Like” and “Share”. Third parties provide this service in return for your visit to our website. We use them to:

  • link to social networks such as Facebook, which in turn can use the information about your visit to enable it to carry out targeted promotional campaigns for you on other websites;
  • provide advertising agencies with information about your visit in order to be able to display ads that may be of interest to you.




Google Analytics

To recognise visitors if they return to a particular website or to see how they interact with a website.

Marketing- and Tracking-Cookie

Google Analytics Remarketing


With Google Analytics Remarketing, interest-related, personal advertising messages that were tailored to you based on your prior usage and surfing behaviour on an end-user device (e.g. mobile phone) can be displayed on one of your other end-user devices (e.g. tablet or PC).


Google Adwords

Advertisers can determine how many of the people who click on their ads ultimately buy their products.

Performance Cookie

Google Ads and Google Conversion Tracking

To recognise visitors when they click on an ad and subsequently interact with our website.


Google Tag Manager

Integration and management of Google analytics and marketing services on our website. More information on how Google uses data for marketing purposes:, Google’s privacy policy:

Marketing- and Tracking-Cookie


Serves the following purposes: authentication, security, website and product integrity, performance of website functions, analytics and research, advertising, statistics.



Serves the following purposes: personalisation, settings, login, security and analytics. Pinterest can use third-party analytics modules and security tools.



To track preferred user settings



We use YouTube on this website to integrate videos.



The Facebook plugin allows visitors to share website contents on Facebook via their profile.



The Twitter plugin allows visitors to share website contents on Twitter via their profile.



The WhatsApp plugin allows visitors to forward website contents to their contacts via WhatsApp.



The email plugin allows visitors to forward website contents to their contacts via email.  The contents are opened in the user’s default program (e.g. Outlook, Yahoo, Google)


2. Social media

We use social plugins on our website. Plugins are small programs or software packages by means of which software can be adapted and enhanced to suit individual requirements. The basic versions of many programs – such as graphics programs, media players or internet browsers – provide the functions that the normal user requires. 

On our website, we have incorporated links to our social media profiles with the following social networks:

  • Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA
  • Instagram Inc., 1601 Willow Road, Menlo Park, California 94025, USA
  • Twitter Inc.,1355 Market Street, Suite 900, San Francisco, CA 94103, USA
  • YouTube, Google LLC, 1600 Amphitheatre, Parkway, Mountain View, CA 94043, USA 
  • Pinterest Inc., 635 High Street, Palo Alto, CA 94301, USA
  • WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

When you click on a link to one of our social media profiles, a direct connection is established between your browser and the server of the social network concerned. This informs the network that you have visited our website with your IP address and have clicked on the link. When you click on a link to a network while you are logged in to your account with that network, the contents of our site can be linked to your profile with the network, which means that the network can attribute your visit to our website directly to your user account. We obtain your personal data in this way, such as your name, email, place, list of friends and profile picture. This data allows us to offer certain functions on the pages. If you would like to prevent this, you should log out before you use this type of link. Attribution will occur in any case if you log in to the network concerned after you use the link.

If you are logged in to a social network via your user account during your visit to our website, the provider concerned can also attribute the visit to the page to your user account. When you interact with a plugin, the corresponding information is likewise transmitted directly to a server of the respective provider in the USA and stored there. The information is also published via your user account in the social network concerned and shown to your contacts there.

Even if you are not logged in to the providers of the plugins during your visit to our website, under some circumstances the data collected by the plugins can be attributed to your respective user account. The plugin places a cookie with an identifier every time you access the website. Since your browser includes this cookie automatically every time it connects to a server of the provider concerned, the social networks could in theory create a profile of which website the user who is associated with the identifier has accessed. Under some circumstances, it would then also be possible to later attribute this identifier back to a person – such as when logging in to the provider again in the future.

In addition, you can block third-party cookies in your browser and it will not send any cookies to the server of the social network concerned. However, in addition to the plugins, other cross-page functions of other providers may no longer work either under some circumstances. 

For more information on the purpose and scope of data collection and further processing and use of your personal data, please refer to the data protection notices of the providers concerned. You will also find more detailed information there on your privacy rights, settings options to protect your privacy and your right to object to the creation of user profiles: 

3. Google services

In addition to Google Maps for embedding maps and Google Invisible reCAPTCHA for protecting against bots and spam, we use the following services of the American company Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) on the basis of our legitimate interests:

  • Google Analytics (a) 
  • Google Analytics Remarketing (b) 
  • Google Ads and Google Conversion Tracking (c) 
  • Google Tag Manager (d) 

Google undertakes to ensure appropriate data protection in accordance with the American-European and the American-Swiss Privacy Shield.

a) Google Analytics
The information about your use of this website that is generated by the cookie (including your IP address) is used by Google on our behalf in order to evaluate your usage of our website, to compile reports about website activities and to deliver additional services associated with the use of the website and the internet to us. We do not combine the IP address transmitted by your browser as part of Google Analytics with other data from Google.

We only use Google Analytics with IP anonymisation activated. This means that the user’s IP address is truncated by Google within member states of the European Union or other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the complete IP address transmitted to a Google server in the US and truncated there. 

You can prevent the storage of data created by the cookie and related to your use of the website (including your IP address) by Google and also Google’s processing of this data by downloading and installing the browser plugin available at the following link: ( An opt-out cookie will be placed that will prevent the future capture of your data while visiting this website. However, please note that you might not be able to use all the functions of the website to their full extent in this case. 
More detailed information on terms of service and data protection is available from or at

b) Google Analytics Remarketing
We also use the functions of Google Analytics Remarketing. This makes it possible to link the advertising target groups created with Google Analytics Remarketing with the multi-device functions of Google Ads. In this way, interest-related, personal advertising messages that were tailored to you based on your previous usage and surfing behaviour on an end-user device (e.g. mobile phone) can be displayed on one of your other end-user devices (e.g. tablet or PC). If you have given the relevant consent, Google links your web and app browsing history with your Google account for that purpose. This allows personalised advertising messages to be published on every end-user device on which you log in with your Google account. To support this function, Google Analytics collects Google-authenticated IDs of the users who are temporarily linked with our Google Analytics data, in order to define and create target groups for multi-device advertising.

You can opt out of multi-device remarketing/targeting permanently by deactivating personalised advertising in your Google account at

c) Google Ads and Google Conversion Tracking
Google Ads places a cookie on your computer (“conversion cookie”) if you have come to our website via a Google ad. These cookies deactivate after 30 days and are not used for personal identification. If you visit particular pages of ours while the cookie is still active, we and Google can determine that you clicked on the ad and were directed to this page. Every Ads customer receives a different cookie. This means that cookies cannot be tracked across AdWords customers’ websites. The information gathered with the aid of the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. We do not receive any information that would enable us to identify you personally.

Based on the information gathered, your browser is allocated interest-related categories. These categories are used to publish interest-based advertising. 

The data obtained about you with the cookie mentioned above (“conversion tracking”) is used for the following purposes:

  • remarketing
  • target groups with common interests
  • user-defined target groups with common interests
  • target groups ready to buy
  • similar target groups
  • demographic and geographic alignment
  • dynamic remarketing
  • user lists

Furthermore, you can opt out of interest-based advertising by Google. To do this, you need to click on the link in each of the internet browsers you use and choose the desired settings there.
You can find more information on the topics of terms of service and data protection in relation to Google Ads at this link:

d) Google Tag Manager
In addition, we use “Google Tag Manager” to integrate Google analytics and marketing services into our website and to manage them. Google Tag Manager is a solution that enables us to manage our website tags via an interface. The Tag Manager tool itself, which implements the tags, is a cookie-free domain and does not record any personal data. However, the tool causes other tags to be triggered, which in turn capture data under some circumstances. In contrast, Google Tag Manager itself does not access this data. If deactivation is performed at a domain or cookie level, this remains in effect for all tracking tags implemented with Google Tag Manager. You can find more information in the usage guidelines for that service.

You can find more information on the use of data for marketing purposes by Google on the overview page: Google’s privacy policy is available at

If you would like to opt out of interest-based advertising by Google Marketing Services, you can use the settings and opt-out options provided by Google:

4. Facebook Pixel, Facebook Custom Audiences and Facebook Conversion

We use the ad software “Facebook Pixel”, a part of Facebook Inc., on the basis of our legitimate interest.

Facebook is subject to both the EU-American and the Swiss-American Privacy Shield, meaning that Facebook undertakes to ensure appropriate data protection. In particular, Facebook has published the following information on the type, scope and purpose of data processing in connection with Facebook Pixel, Custom Audiences and Conversion Tracking: Data Policy, information on how Facebook Pixel works, information on how Custom Audiences works and information on how Conversion Tracking works. 

Using Facebook Pixel firstly allows Facebook to define visitors to our online services as a target group for displaying ads (“Facebook ads”). We therefore use Facebook Pixel to display the Facebook ads published by us only to those Facebook users who have also shown an interest in our online services or who display certain characteristics (e.g. interest in particular topics or products that are determined based on the websites visited) that we send to Facebook (“Custom Audiences”). We also use Facebook Pixel with the aim of ensuring that our Facebook ads match users’ potential interests and are not annoying. We can also deduce the effectiveness of Facebook ads for statistical and market research purposes with the help of Facebook Pixel by seeing whether users were sent to our website after clicking on a Facebook ad (“conversion”).

You can opt out of the recording of your data by Facebook Pixel and the use of your data to display Facebook ads. To select the types of ads that are shown within Facebook, you can access the page set up by Facebook and follow the directions there on settings for usage-based advertising. The settings apply independent of the platform; in other words, they are implemented for all devices, such as desktop computers or mobile devices. You can also opt out of the use of cookies for measuring reach and for advertising purposes via the deactivation page of the network advertising initiative as well as the American Website or the European website.

5. MyFonts Counter

We use MyFonts Counter on this website. MyFonts Counter is a web analytics service provided by MyFonts Inc., 500 Unicorn Park Drive, Woburn, MA 01801, USA. Because of the terms of the licence, page view tracking is carried out in which the number of visits to the website are counted for statistical purposes and sent to MyFonts. MyFonts only receives anonymised data. Where applicable, the data is transmitted by means of the activation of JavaScript code in your browser. In order to completely prevent the execution of JavaScript code by MyFonts, you can install a JavaScript blocker (e.g. You can find more information about MyFonts Counter in the MyFonts privacy notice at

6. Pixels, local storage and similar technologies

In addition, we also use other technologies on the basis of our legitimate interest, such as tracking pixels and local storage. We use these technologies for purposes such as checking which functions are particularly popular, creating a more personal user experience and publishing advertising that is relevant to users.

Tracking pixels (which are also referred to as clear GIFs, web beacons or pixel tags) are small units of code that are installed on a website, mobile app or ad. These tracking pixels can retrieve certain information via your browser and your device, such as the operating system, browser type, device type and version, referring website, website visited, IP address and other similar information. 

Local storage is standard industry technology that makes it possible for a website or mobile app to store data on the computer, mobile phone or other device of a person and to retrieve it from there.

Pixels in newsletter
Our newsletter may contain a “web beacon”. A web beacon is an invisible graphic measuring 1x1 pixel which is associated with the user ID of the respective newsletter subscriber. Access occurs once when downloading the image graphics for the particular newsletter. The tracking pixel cannot carry out any other independent action and is removed when the newsletter is deleted.

For every newsletter sent, there is information on the address file used, the subject and the number of newsletters sent. In addition, it is possible to see which addresses have not yet received the newsletter, to which address they were sent and for which addresses delivery failed. There is also the opening rate, including information on which addresses have opened the newsletter, and finally, information about which addresses have unsubscribed. We use this data for statistical purposes and to optimise the newsletter in relation to content and structure. This enables us to tailor the information and offers in our newsletter more closely to recipients’ individual interests. When a newsletter article is clicked on, personalised information is sent to the newsletter tool. Tracking performed via the tracking parameters on the website is anonymised. 

In order to prevent the use of the tracking pixel in our newsletter, please adjust the settings in your email program (if not already set as the default), so that no HTML is displayed in emails and they are delivered as plain text. This setting takes effect on all newsletters that you receive. Because there are no uniform standards for plain text and because link character limits lead to errors, we cannot guarantee that the plain text newsletter will be fully functional and will display correctly.

7. Modification right

We reserve the right to modify or amend these cookie guidelines. Please visit this page regularly to find out about any conditions that have been changed or added.

© WANDER AG 2018